The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game: Lehman Hailey
A comprehensive guide to boost profits at your dealership through better lead handling processes and accountability, In this book... Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the concepts, strategies, and game plan to help you boost the productivity of your sales team. Sell more cars in a digital age by mastering your CRM and by understanding how consumers shop for vehicles online.
In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wüstenrot. Living in a household with up-to-date computer equipment, Julian Ströh grew up with a strong fascination for digital games and fell in love with Warcraft III and eSports as a teenager. To work in a business environment he feels passionate about, he uses his natural enthusiasm for and knowledge about games to pursue his professional marketing career in the gaming industry.
e-Study Guide for: Marketing Game! by Charlotte H. Mason, ISBN 9780072513806: Cram101 Textbook Reviews
Mobile Game Marketing and Consumer Behaviour:Industry trends and analysis with examples on how to design a better Monetization Funnel and increase Lifetime Value Federico Caiulo
As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business. This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more. But he insists it´s not just about the money - if you follow Stegmaier´s advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they´ll become advocates as well as funders, exponentially increasing your and your projects´ chances of succeeding. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Mitchell Lucas. Audio sample: http://samples.audible.de/bk/acx0/042536de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
E-Games Marketing und Digital Marketing Entertainment:Potentiale und Probleme Marcus Volkmar
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: ´´Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000615de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don´t buy products or services; they ´´hire´´ them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The ´´Jobs to Be Done´´ approach can be seen in some of the world´s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it´s about predicting new ones. Christensen contends that by understanding what causes customers to ´´hire´´ a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they´ll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen´s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides. PLEASE NOTE: When you purchase this title, ... ungekürzt. Language: English. Narrator: John Pruden. Audio sample: http://samples.audible.de/bk/harp/005520de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
What makes an effective and successful marketing leader? The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers´ business impact and career success. Listening to it, you´ll learn how to: Mobilize your boss: Make an impact at the highest level and align marketing with the company´s priorities. Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience. Mobilize your team: Build and align a winning marketing team. Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone) - the all-important overlap between your company´s and customers´ needs - you´ll be able to help the business win in the market - and achieve your career goals. Warning: This is not a marketing book. It´s a leadership book for marketers, using the latest research on what works - and what doesn´t - in marketing´s digital age. Bonus: Receive full access to an online self-assessment tool and other marketing leadership resources. ungekürzt. Language: English. Audio sample: http://samples.audible.de/bk/graw/000215de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Would you like to discover the secrets of the world´s greatest ever sales people? These are the people who sold to themselves, sold to their partners, sold to their investors and sold to a world that applauded. Darren Kelly reveals the personal success stories of the names behind Apple, Microsoft, McDonalds, Nike, The Trump Organization, Wal-Mart, Sony and Estee Lauder. Kelly reveals the traits that set these people apart from their competitors, and he shows you how you can develop each of these traits in a matter of moments. This unique book is essential if you want to raise your game, your sales and your income. Language: English. Narrator: Darren Kelly. Audio sample: http://samples.audible.de/bk/putt/000051de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In the world of business you need to be on top of your game. A few quick questions: Are you new to business? Do you manage a team? Are you an experience manager and would welcome a refresher? May you be stuck in a rut with your work and sales practice? Do you work in a niche and want to expand? Let me introduce myself. My name is David Salmon and I have been running businesses for over 25 years. During that time I have worked in all areas of recruitment. I realised that full cycle and having a successful strategies for sales is important if not vital. I researched over the years and put into practise all the essential skills and techniques for successful sales. That is why I have written a short book, this is an easy read and you will be able to put these time management tips into immediate action and see the benefits. Don´t forget I have been studying sales for some time and would like to share with you what works. After putting into practice these techniques our readers have reported back to say. Have put into practise a number of the tips. They are more aware of the necessary sale technics. Have empowered their teams. Expanded their own knowledge and sales experience. Their income and profits have increased. They are more confident in sales meetings. Have achieved a promotion due to sales success. Have reported that their business has grown as a consequence of putting the sales tips into action. It has meant that that they have had more time to work on the business than in the business. Language: English. Narrator: David Salmon. Audio sample: http://samples.audible.de/bk/edel/003166de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.