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The DNA of Internet Marketing: Keeping You Ahea...
13,49 € *
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The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game: Lehman Hailey

Anbieter: Hugendubel.de
Stand: 22.05.2017
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Customer Inspired Marketing: Change the Game an...
9,70 € *
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Customer Inspired Marketing: Change the Game and Become the Brand They Really Love

Anbieter: buch.de
Stand: 07.05.2017
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Sales Secrets of the Worlds Superstar Lawyers
11,89 € *
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Michael says: The profession is overcrowded and there are now more lawyers on this planet than soldiers. If you want to attract more clients, you have to stand out from the crowd. Many legal firms big and small are struggling to some extent. Some lawyers are just staying afloat and many are going broke! Great selling skills will lay the foundation for tomorrows sales success As lawyers we now have to treat every new client like gold, and give them the best customer service experience ever! Are you ready to break away from the crowd? In this short and straight to the point book, Michael reveals some of the best kept secrets about selling legal services from superstar lawyers around the world. Whether you are a law student, a lawyer employee, or run your own multi-million dollar law firm, this guide has the power to boost your business and personal success in the game of law. Michael Kuzilny is a successful Australian based lawyer who has been working in the criminal justice system since 1986. He operates his own legal firm called MK LAW. He is a published author of numerous books, a legal commentator on National television and current affairs, and is the host of his own TV show called Tough Times Never Last. Michael thrives on inspiring people of all ages to achieve greater levels of business and personal success. Michael has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, The Morning Show, ABC Radio, Radio 2UE, Radio 3AW and many other media networks and publications. Today Michael Kuzilny lives in Melbourne, Australia with his beautiful wife, Aleta and their children Mitchell and Alana.

Anbieter: ciando eBooks
Stand: 28.02.2017
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Secrets of the Six Figure Author: Mastering the...
9,95 €
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Secrets of the six-figure author reveals the perfect plan for achieving success.I believe every author can become a six-figure author using these principles for successIf you want to live the lifestyle of your dreams as a writer and author, you must read this book! Learn how to:Demolish every obstacle in your way to becoming a bestselling author.Whether you´re a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn´t it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily?In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.Riding the wave of the ebook publishing revolution.According to a recent study by Pricewaterhouse Coopers, by 2016 readers in the United States will spend more dollars on ebooks than on physical books! From 2013 to 2016, ebook sales will grow from $4 billion to over $10 billion while physical book sales will actually decrease!If you´re not taking advantage of the huge opportunity of publishing ebooks and earning a six-figure income, you´re missing out! Discover how you can best position yourself for this huge wave of ebook success so that you too can become a #1 best-selling author and live the lifestyle of your dreams as one of the top authors in this new publishing environment.Never before seen strategies for success in the ebook publishing worldI´m going to share with you several brand new strategies for success that work like magic for ebook authors and publishers and how you can apply them tonight and start selling more books tomorrow!The ultimate author marketing strategy for selling books.In this book, I reveal for the first time The Ulti... ungekürzt. Language: English. Narrator: Matt Stone. Audio sample: http://samples.audible.de/bk/acx0/016190de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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Storytelling: Digital - Multimedial - Social - ...
23,99 € *
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Wer Storytelling beherrscht, erreicht und fasziniert Menschen Vorwort von Klaus Eck, Eck Consulting Group: Geschichten bewegen uns, wenn sie eingängig sind. An die besten erinnern wir uns gerne. Andere Geschichten werden schnell vergessen. Wer sein Storytelling beherrscht, erreicht und fasziniert die Menschen. Im Digitalzeitalter umgeben uns Geschichten. Mit wenigen Klicks auf dem Smartphone sehen wir sie auf Facebook, YouTube, Twitter, Blogs und anderen Plattformen. Manchmal mögen wir 140 Zeichen, manchmal Longreads. Großartige Geschichten wecken unsere Emotionen und schaffen Empathie. Das gelingt umso leichter, je verständlicher die einzelnen Inhalte sind. Dabei braucht es nicht immer umfangreiche Texte, schon ein einzelnes Bild kann eine faszinierende Geschichte erzählen. Die Markenkommunikation hat erkannt, dass Storytelling das mächtigste Mittel zur authentischen Zielgruppenansprache ist. Nicht zuletzt deshalb wird es schon lange in der Werbung eingesetzt. Gutes Storytelling verbindet die Zielgruppe mit der Marke und hilft dabei, Marken voneinander zu unterscheiden. Content-Marketer orientieren sich an den Bedürfnissen ihrer Zielgruppen und erzählen im besten Fall spannende Geschichten, die für diese relevant sind. Heute versuchen immer mehr Unternehmen und Marken die Aufmerksamkeit der User auf zahlreichen verschiedenen (digitalen) Plattformen zu erhalten. Doch diese ist begrenzt, die Aufmerksamkeitsspanne wird sogar immer kürzer. Deshalb ist es gerade in der schnellen mobilen Welt wichtig, jede Chance zu nutzen, um mit Content Aufmerksamkeit zu generieren. Visual Storytelling nimmt dabei eine bedeutende Rolle ein. Das Sprichwort Ein Bild sagt mehr als tausend Worte sollten Content-Marketer ernst nehmen. Das heißt allerdings nicht, dass sich Unternehmen auf kurze Content-Schnipsel reduzieren sollten. Wenn man sich den Erfolg von Serien anschaut, die epische Längen entfalten, sieht man sehr deutlich, dass die Menschen durchaus für Komplexität zu gewinnen sind. Solange die Geschichte gut erzählt ist, sind auch Digital Natives bereit, sich mit längeren Inhalten auseinanderzusetzen. Die Theorie der Content Creation ist für die meisten Kommunikationsprofis kein Problem mehr. Doch was fehlt, sind die Umsetzung, die Ideen, die richtigen Tools. Genau an dieser Stelle setzt das Buch von Pia Kleine Wieskamp an: Es liefert Lösungen und lässt Storytelling- Praktiker zu Wort kommen, die erfolgreiche, bereits umgesetzte Storys präsentieren. Kurze Einleitung zum Buch Wollen Sie mit uns auf eine Reise gehen, auf der wir ergründen; warum Menschen Geschichten lieben, warum und wie Storys funktionieren und was eine gute Erzählung ausmacht? Dann schauen Sie mit uns über den Tellerrand: Wir stellen Ihnen einige Thesen zur Entwicklung im Bereich Storytelling sowie jede Menge Praxis-Know-how vor. Hier kommen Experten zu Wort Beginnen nicht fast alle Märchen; die wir aus unserer Kindheit kennen, mit Es war einmal ...? Sie handeln von hübschen Prinzessinnen, bösen Stiefmüttern; einzigartigen Riesen, längst vergessenen Zwergen, von sprechenden und gestiefelten Katern und vielem mehr. Und fast alle Geschichten nehmen ein gutes Ende mit ... und wenn sie nicht gestorben sind ... Die Geschichten haben uns gefesselt, wir haben mit den Helden mitgefiebert und uns mit ihnen gefreut. Eins vorweg: Dies ist ein Praxis-Buch, das Möglichkeiten und Chancen rund um die Erstellung und den bewussten Einsatz von Geschichten aufzeigt und Bausteine dafür liefert; also ein Fach- und How-to-Buch - keine Ansammlung lustig und kurzweilig erzählter Märchen. Darüber hinaus ist dieses Buch auch eine Schatzsammlung, denn in diesem Werk kommen Experten aus Agenturen und Firmen zu Wort, die ihre Sicht und ihren Erfahrungsschatz rund um Storytelling preisgeben. Und darum geht es auch in Storytelling: Digital - Multimedial - Social, denn wie bereits der Titel verrät; handelt dieses Buch von Geschichten und davon, wie man heutzutage gerade im beruflichen Umfeld packende Geschichten erzählt. Denn spätestens seit Seth Godins Erkenntnis Marketing is no longer about the Stuff you make, its about the Stories you tell ist klar, dass Storytelling als Methode in der Kommunikation, der Markeninszenierung, dem Content Marketing und den Public Relations einen besonderen Stellenwert einnimmt. Storytelling ist in vielen Bereichen - sowohl in der Unternehmenskommunikation als auch im Marketing und Vertrieb oder im Umgang mit den eigenen Mitarbeitern - ein unverzichtbares

Anbieter: ciando eBooks
Stand: 24.04.2017
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Monetizing Innovation: How Smart Companies Desi...
9,95 €
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation - measured in dollars and cents - is a very hard target to hit. Companies obsess over being creative and innovative, and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets - or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovation argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat - when you design the product around the price. It´s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they´re talking about. As the world´s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of 30 years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company´s DNA. Illustrative case studies show how some of the world´s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in... ungekürzt. Language: English. Narrator: Darren Stephens. Audio sample: http://samples.audible.de/bk/adbl/028924de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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E-Games Marketing und Digital Marketing Enterta...
14,99 € *
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(26,99 € / in stock)

E-Games Marketing und Digital Marketing Entertainment:Potentiale und Probleme Marcus Volkmar

Anbieter: Hugendubel.de
Stand: 15.05.2017
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The Ultimate Question 2.0 (Revised and Expanded...
9,95 €
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: ´´Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000615de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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The World´s Greatest Sales Lesson, Hörbuch, Dig...
4,95 €
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Would you like to discover the secrets of the world´s greatest ever sales people? These are the people who sold to themselves, sold to their partners, sold to their investors and sold to a world that applauded. Darren Kelly reveals the personal success stories of the names behind Apple, Microsoft, McDonalds, Nike, The Trump Organization, Wal-Mart, Sony and Estee Lauder. Kelly reveals the traits that set these people apart from their competitors, and he shows you how you can develop each of these traits in a matter of moments. This unique book is essential if you want to raise your game, your sales and your income. Language: English. Narrator: Darren Kelly. Audio sample: http://samples.audible.de/bk/putt/000051de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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The Marketing Attitude: Insights That Help You ...
9,95 €
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Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of ´´6 Steps to Free Publicity´´ and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a ´´numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters. ungekürzt. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000402de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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A Crowdfunder´s Strategy Guide: Build a Better ...
9,95 €
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business. This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more. But he insists it´s not just about the money - if you follow Stegmaier´s advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they´ll become advocates as well as funders, exponentially increasing your and your projects´ chances of succeeding. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Mitchell Lucas. Audio sample: http://samples.audible.de/bk/acx0/042536de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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Tips to Increase Sales (20 Top Tips), Hörbuch, ...
1,82 €
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In the world of business you need to be on top of your game. A few quick questions: Are you new to business? Do you manage a team? Are you an experience manager and would welcome a refresher? May you be stuck in a rut with your work and sales practice? Do you work in a niche and want to expand? Let me introduce myself. My name is David Salmon and I have been running businesses for over 25 years. During that time I have worked in all areas of recruitment. I realised that full cycle and having a successful strategies for sales is important if not vital. I researched over the years and put into practise all the essential skills and techniques for successful sales. That is why I have written a short book, this is an easy read and you will be able to put these time management tips into immediate action and see the benefits. Don´t forget I have been studying sales for some time and would like to share with you what works. After putting into practice these techniques our readers have reported back to say. Have put into practise a number of the tips. They are more aware of the necessary sale technics. Have empowered their teams. Expanded their own knowledge and sales experience. Their income and profits have increased. They are more confident in sales meetings. Have achieved a promotion due to sales success. Have reported that their business has grown as a consequence of putting the sales tips into action. It has meant that that they have had more time to work on the business than in the business. Language: English. Narrator: David Salmon. Audio sample: http://samples.audible.de/bk/edel/003166de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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