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Aust, Gerhard: Vertical Cooperative Advertising...
78,29 € *
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Erscheinungsdatum: 22.09.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Vertical Cooperative Advertising in Supply Chain Management, Titelzusatz: A Game-Theoretic Analysis, Auflage: Softcover reprint of the original 1st ed. 2015, Autor: Aust, Gerhard, Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: Wirtschaftstheorie und // philosophie // Management und Managementtechniken // Management spezifischer Bereiche // Marketing und Vertrieb // Marktforschung // Unternehmensforschung // Spieltheorie, Rubrik: Wirtschaft // Management, Seiten: 172, Informationen: Paperback, Gewicht: 271 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 06.08.2020
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Aust, Gerhard: Vertical Cooperative Advertising...
87,69 € *
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Erscheinungsdatum: 01/2015, Medium: Buch, Einband: Gebunden, Titel: Vertical Cooperative Advertising in Supply Chain Management, Titelzusatz: A Game-Theoretic Analysis, Autor: Aust, Gerhard, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: Entscheidungstheorie // Operations Research // Unternehmensforschung // Spieltheorie // mathematisch // Wirtschaftstheorie // Marktforschung // Business // Management // Absatz // Marketing // Vermarktung // F u. E // Forschung und Entwicklung // Makroökonomie // Ökonomik // Makroökonomik // BUSINESS & ECONOMICS // Production & Operations Management // allgemein // Wirtschaftstheorie und // philosophie // Management: Entscheidungstheorie // Management: Forschung und Entwicklung // F&E, Rubrik: Betriebswirtschaft, Seiten: 149, Abbildungen: Bibliographie, Herkunft: NIEDERLANDE (NL), Reihe: Contributions to Management Science, Informationen: Book, Gewicht: 402 gr, Verkäufer: averdo

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Frontiers of Dynamic Games
81,44 € *
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This volume collects contributions from the talks given at the Game Theory and Management Conference held in St. Petersburg, Russia, in June 2017. It covers a wide spectrum of topics, among which are: game theory and management applications in fields such as: strategic management, industrial organization, marketing, operations and supply chain management, public management, financial management, human resources, energy and resource management, and others, cooperative games, dynamic games, evolutionary games, stochastic games.

Anbieter: Dodax
Stand: 06.08.2020
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Supply Chain Transformation
89,90 CHF *
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Achieve best practices in supply chain management Much is being written about global supply chain and sourcing options emerging in today's marketplace. Transforming supply chain management to achieve operations excellence is a mandate for many companies globally. Supply Chain Transformation walks you through this potentially difficult process and gets you started on the journey. Much more than just a how-to book, it's a why-to book that is as compelling for any business person as it is for supply chain management professionals. This book provides an invaluable road map to companies looking to transform their supply chains and organizations to achieve best practice results, beginning with guidance on how to make the case for change. Change is inevitable; growth is optional. * Includes real world cases and illustrations * Offers a step-by-step road map to transforming your supply chain * Explains how to obtain 'senior management' commitment to transformation * Covers sourcing, production, and logistics process integration points with product development, marketing, sales, and finance processes as well as emerging technologies (RFID, Cloud computing, telematics, ERP, GPS/LBS & others) One of the biggest hurdles to supply chain transformation is overcoming a culture that is resistant to change. Supply Chain Transformation helps you understand the cultural resistance and evaluate where change is needed most, and then develop the game plan for overcoming resistance to achieve best practice results.

Anbieter: Orell Fuessli CH
Stand: 06.08.2020
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Innovation and Marketing in the Video Game Indu...
53,90 CHF *
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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Anbieter: Orell Fuessli CH
Stand: 06.08.2020
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Operations Research Proceedings 2005
350,90 CHF *
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This volume contains a selection of 128 papers presented in lectures during the international scientific symposium 'Operations Research 2005' (OR 2005) held at the University of Bremen, September 7-9, 2005. This international conference took place under the auspices of the German Operations Research Society (GOR). The symposium had about 600 participants from countries all over the world. It attracted academics and practitioners working in various fields of Operations Research and provided them with the most recent advances in Operations Research as well as related areas in Economics, Mathematics, and Computer Science including the special interest streams Logistics and New Maritime Businesses. The program consisted of 3 plenary and 15 semi-plenary talks and about 400 contributed presentations selected by the program committee to be presented in 20 sections. TOC:Dissertation Award of the GOR.- Diploma Award of the GOR.- Logistics.- New Maritime Businesses.- Production & Supply Chain Management.- Finance, Banking and Insurance.- Artificial Intelligence and Fuzzy Logic.- Discrete and Combinatorial Optimization.- Routing and Networks.- OR Applications in Health and Life Sciences.- Continuous Optimization. Econometrics, Game Theory and Mathematical Economics.- E-Business and Computer Sciences.- Sustainable Systems.- Revenue Management.- Marketing.- Managerial Accounting.- Tourism, Entertainment and Sports.- Scheduling and Project Management.- Technology and Innovation.- Decision Theory.- Applied Probability.

Anbieter: Orell Fuessli CH
Stand: 06.08.2020
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Supply Chain Transformation
43,00 CHF *
ggf. zzgl. Versand

Achieve best practices in supply chain management Much is being written about global supply chain and sourcing options emerging in today's marketplace. Transforming supply chain management to achieve operations excellence is a mandate for many companies globally. Supply Chain Transformation walks you through this potentially difficult process and gets you started on the journey. Much more than just a how-to book, it's a why-to book that is as compelling for any business person as it is for supply chain management professionals. This book provides an invaluable road map to companies looking to transform their supply chains and organizations to achieve best practice results, beginning with guidance on how to make the case for change. Change is inevitable; growth is optional. Includes real world cases and illustrations Offers a step-by-step road map to transforming your supply chain Explains how to obtain &quote;senior management&quote; commitment to transformation Covers sourcing, production, and logistics process integration points with product development, marketing, sales, and finance processes as well as emerging technologies (RFID, Cloud computing, telematics, ERP, GPS/LBS & others) One of the biggest hurdles to supply chain transformation is overcoming a culture that is resistant to change. Supply Chain Transformation helps you understand the cultural resistance and evaluate where change is needed most, and then develop the game plan for overcoming resistance to achieve best practice results.

Anbieter: Orell Fuessli CH
Stand: 06.08.2020
Zum Angebot
Innovation and Marketing in the Video Game Indu...
53,90 CHF *
ggf. zzgl. Versand

Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Anbieter: Orell Fuessli CH
Stand: 06.08.2020
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Experimental Business Research
194,90 CHF *
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Volume II and III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Professors Amnon Rapoport and Rami Zwick. Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy. 'Experimental economics' is an established term that refers to the use of controlled laboratory-based procedures to test the implications of economic hypotheses and models and discover replicable patterns of economic behavior. We have coined the term 'Experimental Business Research' in order to broaden the scope of 'experimental economics' to encompass experimental finance, experimental accounting, and more generally the use of laboratory-based procedures to test hypotheses and models arising from research in other business related areas, including information systems, marketing and management and policy. The chapters included in these volumes reflect the domain diversity of studies in the experimental business research field. TOC:Preface.- The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?- A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game.- Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets.- Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis.- The Cognitive Illusion Controversy: A Methodological Debate in Disguise that Matters to Economists.- Exploring Ellsberg's Paradox in Vague-Vague Cases.- Overweighing Recent Observations: Experimental Results and Economic Implications.- Cognition in Spatial Dispersion Games.- Cognitive Hierarchy: A Limited Thinking Theory in Games.- Partition Dependence in Decision Analysis, Resource Allocation and Consumer Choice.- Gender & Coordination.- Updating the Reference Level: Experimental Evidence.- Supply Chain Management: A Teaching Experiment.- Experiment-Based Exams and the Difference between the Behavioral and the Natural Sciences.

Anbieter: Orell Fuessli CH
Stand: 06.08.2020
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