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Children's reactivity to embedded food cues in ...
82,90 € *
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Food cues of palatable food are omnipresent. These cues influence what, when, and how we eat. Food companies' marketing strategies target determinants why people choose to eat one food rather than another, or more instead of less. In a globalizing and capitalistic economic system, these food cues are intentionally manufactured to sell products from a particular brand. Recently, food marketers are using new techniques to advertise their brand. One new technique food marketers use are online games, so called advergames, that attract children subconsciously, to persuade them to consume the advertised food. Because children are paying attention to play the game itself, the processing of the advertisement is automatic, without any form of skepticism. The processing of the food cues in this form of advertising is automatic and has a strong effect on children's snack intake. In this book, the reactivity of children to the food cues embedded in advergames is described and analyzed.

Anbieter: Dodax
Stand: 05.04.2020
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The Book Business
15,30 € *
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Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the darkas to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of " or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social mediachanged the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business.This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing, these forces make the inherently interesting business of publishing books all the more fascinating.

Anbieter: Dodax
Stand: 05.04.2020
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Win-Win Games For All Ages
34,90 CHF *
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Everyone Wins, a Parent Choice Award-winner, has been on New Society Publishers' best-seller list over 10 years. Now, the authors of the original cooperative games book have developed a sequel designed to enhance harmonious human relationships. Win-Win Games for All Ages is all about people getting to know one another better and deepening relationships. This exciting resource offers ways to hear values, demonstrate skills, and express oneself in safety — critical social skills that will last a lifetime. Included are 40 all-new games and activities such as 'Fashion Victim,' 'Do You Believe in Lies,' and 'Monster Mash.' Thirteen Initiatives like 'Outer Space Decision Exercise' and 'Nuclear Waste' focus on group problem solving activities. Three Holistic Learning Adventures explore trust-building in week-long experiences. Risk is a central factor in learning to open oneself and trusting others — each type of engagement in Win-Win Games for All Ages requires increasing risk. For facilitators that wish to deepen a group's dynamics and cooperation, each activity is followed by a debriefing section to help participants discuss and understand the risks that have taken together and as individuals. Most of the activities are designed for groups of children, but many can be adapted for adults as well as for all ages playing together. This value-based game sourcebook is perfect for educators, parents, and anyone who works with children! Marketing for Win-Win Games for All Ages: • National print advertising • National Publicity • Promotional mailing to teacher stores and educators Sambhava and Josette Luvmour created and developed Natural Learning Rhythms—a family-oriented approach to human development. They are co-founders of EnCompass, the first holistic learning center for the whole family. Their previous titles include Natural Learning Rhythms (Celestial Arts), Tiger by the Tail (EnCompass Press), and Everyone Wins! (New Society Publishers).

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Funny Face!
21,90 CHF *
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The spud everybody loves to play with is turning 50 years old! Mr. Potato Head has delighted generations of children and now everyone can have a detailed look at the exciting history of the toy potato that has fascinated the world for half a century. This colorful book follows Mr. Potato Head from his birth in 1952 at the hands of Hassenfeld Bros., to the addition of Mrs. Potato Head and all the variations on the original, including the Jumpin1 Mr. Potato Head and the Toy Story version. Funny Face also highlights the pop culture aspect of the popular toy, including the toy premiums and other marketing items, such as Mr. Potato Head Ice Pops and the Potato Head Game that sprouted from its popularity.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Funny Face!
19,60 € *
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The spud everybody loves to play with is turning 50 years old! Mr. Potato Head has delighted generations of children and now everyone can have a detailed look at the exciting history of the toy potato that has fascinated the world for half a century. This colorful book follows Mr. Potato Head from his birth in 1952 at the hands of Hassenfeld Bros., to the addition of Mrs. Potato Head and all the variations on the original, including the Jumpin1 Mr. Potato Head and the Toy Story version. Funny Face also highlights the pop culture aspect of the popular toy, including the toy premiums and other marketing items, such as Mr. Potato Head Ice Pops and the Potato Head Game that sprouted from its popularity.

Anbieter: Thalia AT
Stand: 05.04.2020
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