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Farioli, Christian: The Pizza Guide to Digital ...
27,79 € *
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Erscheinungsdatum: 28.09.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Pizza Guide to Digital Marketing, Titelzusatz: A DELICIOUS FIRST BYTE OF THE BIGGEST BUSINESS GAME CHANGERS OF YOUR LIFETIME, Autor: Farioli, Christian, Verlag: Passionpreneur Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // E-Commerce // Internet Marketing, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 454, Informationen: Paperback, Gewicht: 567 gr, Verkäufer: averdo

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Stand: 05.04.2020
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Lasin, C: In-Game-Advertising als Instrument de...
49,00 € *
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Erscheinungsdatum: 02/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: In-Game-Advertising als Instrument der Below-the-Line-Kommunikation, Titelzusatz: Grundlagen, Wirkung und Fallbeispiele, Autor: Lasin, Christian, Verlag: VDM Verlag, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 96, Informationen: Paperback, Gewicht: 159 gr, Verkäufer: averdo

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Stand: 05.04.2020
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Farioli, Christian: The Pizza Guide to Digital ...
28,39 € *
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Erscheinungsdatum: 28.09.2019, Medium: Buch, Einband: Gebunden, Titel: The Pizza Guide to Digital Marketing, Titelzusatz: A DELICIOUS FIRST BYTE OF THE BIGGEST BUSINESS GAME CHANGERS OF YOUR LIFETIME, Autor: Farioli, Christian, Verlag: Passionpreneur Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // E-Commerce // Internet Marketing, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 454, Informationen: HC gerader Rücken kaschiert, Gewicht: 700 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Farioli, Christian: The Pizza Guide to Digital ...
26,69 € *
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Erscheinungsdatum: 28.09.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Pizza Guide to Digital Marketing, Titelzusatz: A DELICIOUS FIRST BYTE OF THE BIGGEST BUSINESS GAME CHANGERS OF YOUR LIFETIME, Autor: Farioli, Christian, Verlag: Passionpreneur Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // E-Commerce // Internet Marketing, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 454, Informationen: Paperback, Gewicht: 567 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Gaca, Christian: Markenmanagement in Video- und...
49,00 € *
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Erscheinungsdatum: 07/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Markenmanagement in Video- und Computerspielen, Titelzusatz: Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen, Autor: Gaca, Christian, Verlag: AV Akademikerverlag, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 84, Informationen: Paperback, Gewicht: 145 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Covert Cows and Chick-fil-A
25,90 CHF *
zzgl. 3,50 CHF Versand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of the company's corporate purpose, Robinson provides a front-row seat to the innovative marketing, brand strategies, and programs that created a culture customers describe as 'Where good meets gracious.'  Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and Truett Cathy himself, Robinson explains the important traits that built the company's culture and have sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Covert Cows and Chick-fil-A
22,99 € *
ggf. zzgl. Versand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of the company's corporate purpose, Robinson provides a front-row seat to the innovative marketing, brand strategies, and programs that created a culture customers describe as 'Where good meets gracious.'  Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and Truett Cathy himself, Robinson explains the important traits that built the company's culture and have sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Anbieter: Thalia AT
Stand: 05.04.2020
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Business Strategy in the Online Industry
87,99 € *
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'The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. ' Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco nomic environment. The author defines this new marketspace as ' . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. ' (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic of the industry traditional business concepts and strategy approaches can be translated only in a limited way. At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.

Anbieter: Thalia AT
Stand: 05.04.2020
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