Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zyngas Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldnt feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You dont need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works . Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges. Maximizing the value and impact of badges. Future-proofing your design. Challenging users without distraction. Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decades worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready 1. Language: English. Narrator: Tom Dheere. Audio sample: http://samples.audible.de/bk/acx0/000230/bk_acx0_000230_sample.mp3. Digital audiobook in aax.
What makes an effective and successful marketing leader? The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers' business impact and career success. Listening to it, you'll learn how to: Mobilize your boss: Make an impact at the highest level and align marketing with the company's priorities. Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience. Mobilize your team: Build and align a winning marketing team. Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone) - the all-important overlap between your company's and customers' needs - you'll be able to help the business win in the market - and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age. Bonus: Receive full access to an online self-assessment tool and other marketing leadership resources. 1. Language: English. Narrator: John Haag. Audio sample: http://samples.audible.de/bk/graw/000215/bk_graw_000215_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life including consumers. A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization. New Media or Media 2.0 will wade marketers into the deep waters by identifying core landmarks to orientate themselves with in this changing terrain. You’ll learn about:Using social networks like Facebook, Twitter, and Pinterest Location-based marketing like Facebook Places, foursquare, and LooptThe advantages of QR codesUtilizing bloggingUsing YouTube and Vimeo for marketingGroupon and Living SocialAnd more!Consider this a crash course in Marketing 101 for the 21st century! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/120314/bk_acx0_120314_sample.mp3. Digital audiobook in aax.
Game-changing content marketing techniques that will blow your mind!If you are seeking to reach an audience, maximize sales, and grow your brand professionally or personally, then content marketing will help you. Content marketing is more than just a buzzword. It is a science-based, real, and proven way for businesses to reach customers without having to spend big bucks. In fact, more than 80 percent of customers appreciate learning about a brand or a business through content.The truth is, delivering outstanding content is time-consuming and often with no results in sight. However, with a solid understanding and framework, the process becomes much easier. With a great content marketing strategy, you will get much more traffic, attention, and customers.Create addictive content that people are literally glued to! In this audiobook, you will discover why content marketing is so important, and you'll learn all about how to grow your brand with it. Discover the tactics and actions I'm using daily to compel thousands of people to consume content like crazy. This is perfect for the serious beginner or those wanting to stand out from the crowd. Discover:What content marketing is and how it works How to tell a compelling story How to create detailed buyer personasGrowth hacking your personal branding Optimize your website for content marketing Drive profitable user actionsHow to automate the process using software Find out where your customers hang out onlineDiscover how your customers behave online And much, much more….Save yourself hundreds of dollars buying other books, hiring people, or looking for the secret sauce. 1. Language: English. Narrator: Brian Wiggins. Audio sample: http://samples.audible.de/bk/acx0/155357/bk_acx0_155357_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although The Essential Guide to Marketing is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.The Essential Guide to Marketing consists of all four books in The ABCs of Marketing series.In the first of the series, an MBA introduces listeners to all of the necessary components of a successful marketing strategy, with chapters on advertising, branding (both personal and business), demographics/segments, strategy/planning, marketing to businesses vs consumers, online and offline marketing, and research. The goal is to provide an introductory understanding of the subject and familiarize the listener with key terms and practices. In the second book, Media Advertising, a former advertising executive provides an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed. The third installment, New Ways to Market with Social Media, explains how to use social networks like Facebook, Twitter, and Pinterest, as well as location-based marketing with Facebook Places, foursquare, and Loopt. It also explains how to utilize blogging, Youtube, and QR codes. Finally, the last book guides listeners through marketing for a new small business or a startup, and how to successfully imprint your brand in the minds of the outside world. So, let The Essential Guide to Marketing be your crash course in marketing and help you cover every step of 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/130105/bk_acx0_130105_sample.mp3. Digital audiobook in aax.
Look out men. Get ready for a shock. Women are about to shatter everything from the glass ceiling to the role of sex in the competitive world of business and entrepreneurship if Heather Havenwood has her way. If you are a woman this is the book you should read that will inspire you to new heights. "My book teaches women business and mindset principles they need in order to go after what they want, regardless of what other people say or think," says Havenwood, who is CEO of SexyBossInc.com. This step-by-step program guides women to the many opportunities now available on the Internet, online marketing, and starting or growing ANY business. "The playing field has dramatically changed in favor of women succeeding on their own and it is my goal to provide the tools women need to succeed," Says Havenwood. In Sexy Boss you'll see how to: Brand yourself with class Step into the spotlight and triple your income Discover 12 core traits of a Sexy Boss that will overcome any situation in life Not care if people think you are a b*&$h! Turn pro in your business and watch your income skyrocket Havenwood shows how out-of-the-box techniques that explode the myths and misconceptions women have about competing in what was previously only a man's world.... And her fans love her. Sexy Boss is actually more than a book. It's a global revolutionary movement. Sexy Boss Inc is a brainchild of entrepreneur and business coach Heather Havenwood, it is based on teaching the marketing, business, and lifestyle principles that anyone MUST adopt to be able to outwit and outsmart the boy's game.... Now is the time to take charge and show the power you possess as women to learn and master the new marketing, lifestyle, and online marketing game. Go for it you Sexy Boss! Heather Havenwood, Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority 1. Language: English. Narrator: Heather Havenwood. Audio sample: http://samples.audible.de/bk/acx0/004556/bk_acx0_004556_sample.mp3. Digital audiobook in aax.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a "sales bible" (Inc.com). If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company's competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don't know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.