Angebote zu "Revolution" (19 Treffer)

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Zichermann, G: Gamification Revolution
24,89 € *
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Erscheinungsdatum: 05/2013, Medium: Buch, Einband: Gebunden, Titel: The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition, Autor: Zichermann, Gabe // Linder, Joselin, Verlag: McGraw-Hill Education Ltd, Imprint: McGraw-Hill Education, Sprache: Englisch, Schlagworte: Service // Kundendienst // Absatz // Marketing // Vermarktung // BUSINESS & ECONOMICS // Decision-Making & Problem Solving // Strategisches Management // Online-Marketing, Rubrik: Wirtschaft // Management, Seiten: 235, Gewicht: 526 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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The Third Screen: The Ultimate Guide to Mobile ...
9,95 € *
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With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen' - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This edition links technological developments to behavioural changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. 1. Language: English. Narrator: John Chancer. Audio sample: http://samples.audible.de/bk/hodd/001265/bk_hodd_001265_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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FADS Marketing: Food, Alcohol, Drugs, Sex, and ...
9,95 € *
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This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset. Consultant to the brands that define our digital lifestyles, Tony Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With straight-faced candor, he explains that humans are easily manipulated and marketers know it. That’s why the FADS that drive us wild say we’re fat, we’re no fun, we need to relax, and we’ll probably die alone. Anything to get you hooked on the next pea-protein, no whip, grown-in-the-lab latte. Spend 10 minutes with Tony Harris and you’ll walk away knowing 10 things you didn’t know before you met him. By the time you finish FADS Marketing, you’ll have new insights about: Food: What marketers know about food-related trigger points; the five senses and stuffing our faces; specialty foods for special consumers Alcohol: Why booze and the law is a match made in hell; mainstream alcohol marketing featuring weirdos; everyone’s doing it (selling alcohol) Drugs: Marketers know we love a quick fix; yes, you are depressed; the Cannabis revolution Sex: Marketers know everyone fears rejection; you’re gross, no sex for you; who needs "live nude girls" when you’ve got sex robots?Each chapter features expert interviews and wraps with Harris’ predictions for what’s coming next. Anyone who’s worked with him won’t be surprised to see that some of them are already happening. The only question left is, what book is coming next from Harris himself, and who’s the target? 1. Language: English. Narrator: Joe Lovitt. Audio sample: http://samples.audible.de/bk/acx0/143726/bk_acx0_143726_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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The Four Lenses of Innovation
23,99 € *
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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:* Challenging Orthodoxies--What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?* Harnessing Trends--Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?* Leveraging Resources--How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?* Understanding Needs--What are the unmet needs and frustrations that everyone else is simply ignoring?Other books promise the keys to innovation--this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization."Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate."--Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University"Can you develop an innovative mind? Yes, you can. And this book is the manual."--John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA."--Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture"Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world."--Robert B. Tucker, author of Driving Growth Through InnovationEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: * Challenging Orthodoxies--What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? * Harnessing Trends--Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? * Leveraging Resources--How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? * Understanding Needs--What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation--this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. "Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate." --Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "Can you develop an innovative mind? Yes, you can. And this book is the manual." --John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change "An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA." --Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture "Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world." --Robert B. Tucker, author of Driving Growth Through Innovation

Anbieter: buecher
Stand: 05.04.2020
Zum Angebot
The Four Lenses of Innovation
23,99 € *
ggf. zzgl. Versand

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:* Challenging Orthodoxies--What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?* Harnessing Trends--Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?* Leveraging Resources--How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?* Understanding Needs--What are the unmet needs and frustrations that everyone else is simply ignoring?Other books promise the keys to innovation--this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization."Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate."--Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University"Can you develop an innovative mind? Yes, you can. And this book is the manual."--John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA."--Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture"Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world."--Robert B. Tucker, author of Driving Growth Through InnovationEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: * Challenging Orthodoxies--What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? * Harnessing Trends--Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? * Leveraging Resources--How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? * Understanding Needs--What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation--this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. "Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate." --Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "Can you develop an innovative mind? Yes, you can. And this book is the manual." --John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change "An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA." --Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture "Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world." --Robert B. Tucker, author of Driving Growth Through Innovation

Anbieter: buecher
Stand: 05.04.2020
Zum Angebot
The Four Lenses of Innovation
28,87 € *
ggf. zzgl. Versand

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:* Challenging Orthodoxies--What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?* Harnessing Trends--Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?* Leveraging Resources--How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?* Understanding Needs--What are the unmet needs and frustrations that everyone else is simply ignoring?Other books promise the keys to innovation--this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization."Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate."--Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University"Can you develop an innovative mind? Yes, you can. And this book is the manual."--John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA."--Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture"Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world."--Robert B. Tucker, author of Driving Growth Through Innovation

Anbieter: Dodax
Stand: 05.04.2020
Zum Angebot
The Four Lenses of Innovation
41,90 CHF *
ggf. zzgl. Versand

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: * Challenging Orthodoxies--What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? * Harnessing Trends--Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? * Leveraging Resources--How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? * Understanding Needs--What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation--this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. 'Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate.' --Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University 'Can you develop an innovative mind? Yes, you can. And this book is the manual.' --John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change 'An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.' --Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture 'Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.' --Robert B. Tucker, author of Driving Growth Through Innovation

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Customer-Centric Marketing - A Pragmatic Framework
58,90 CHF *
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The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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The Aquaponic Farmer
41,90 CHF *
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Profitable cold-water fish and vegetable production. Join the aquaponic farming revolution! Aquaponic farming-raising fish and vegetables together commercially-is the most promising innovation for a sustainable, profitable, localized food system. Until now, systems have largely focused on warm-water fish such as tilapia. A lack of reliable information for raising fish and vegetables in the cool climates of North America and Europe has been a major stumbling block. The Aquaponic Farmer is the game changer. Built around a proven 120-foot greenhouse system operable by one person, the book distills vast experience and complete step-by- step guidance for starting and running a cold-water aquaponics business. Coverage includes: A primer on cold-water aquaponics Pros and cons of different systems Complete design and construction of a Deep Water Culture system Recommended and optional equipment and tools System management, standard operating procedures, and maintenance checklists Maximizing fish and veg production Strategies for successful sales and marketing of fish and plants As the only comprehensive commercial cold-water resource, The Aquaponic Farmer is essential for farmers contemplating the aquaponics market, aquaponics gardeners looking to go commercial, and anyone focused on high quality food production. Adrian Southern is steeped in all things aquaponic. After years of urban farming and system perfection, he co-founded Raincoast Aquaponics and raises trout and vegetables for a living in the Cowichan Valley on Vancouver Island, BC. Whelm King is a business manager, project manager, and entrepreneur who has worked in the arts, agriculture, publishing, media, and law. He is co-founder of Raincoast Aquaponics and lives in Nanaimo, BC.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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