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Zichermann, G: Gamification Revolution
24,89 € *
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Erscheinungsdatum: 05/2013, Medium: Buch, Einband: Gebunden, Titel: The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition, Autor: Zichermann, Gabe // Linder, Joselin, Verlag: McGraw-Hill Education Ltd, Imprint: McGraw-Hill Education, Sprache: Englisch, Schlagworte: Service // Kundendienst // Absatz // Marketing // Vermarktung // BUSINESS & ECONOMICS // Decision-Making & Problem Solving // Strategisches Management // Online-Marketing, Rubrik: Wirtschaft // Management, Seiten: 235, Gewicht: 526 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Game-Based Marketing: Inspire Customer Loyalty ...
9,95 € *
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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zyngas Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldnt feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You dont need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works . Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges. Maximizing the value and impact of badges. Future-proofing your design. Challenging users without distraction. Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decades worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready 1. Language: English. Narrator: Tom Dheere. Audio sample: http://samples.audible.de/bk/acx0/000230/bk_acx0_000230_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Game-Based Marketing
37,90 CHF *
ggf. zzgl. Versand

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: * Why good leaderboards shouldn't feature the Top 10 players. * Most games are played as an excuse to socialize, not to achieve. * Status is worth 10x more than cash to most consumers. * Badges are not enough: but they are important. * You don't need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: * How to architect a point system that works * Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges * Maximizing the value and impact of badges * Future-proofing your design * Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Game-Based Marketing
19,00 CHF *
ggf. zzgl. Versand

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
Zum Angebot
Game-Based Marketing
19,00 CHF *
ggf. zzgl. Versand

Harness the power of games to create extraordinary customerengagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companieslike Gilt and Groupon and established brands like United Airlinesand Nike all agree: the most powerful way to create and engage avibrant community is with game mechanics. By leveraging points,levels, badges, challenges, rewards and leaderboards - theseinnovators are dramatically lowering their customer acquisitioncosts, increasing engagement and building sustainable, viralcommunities. Game-Based Marketing unlocks the design secrets ofmega-successful games like Zynga's Farmville, World ofWarcraft, Bejeweled and Project Runway to give you the power tocreate winning game-like experiences on your site/apps. Avoidobvious pitfalls and learn from the masters with key insights, suchas: * Why good leaderboards shouldn't feature the Top 10players. * Most games are played as an excuse to socialize, not toachieve. * Status is worth 10x more than cash to most consumers. * Badges are not enough: but they are important. * You don't need to offer real-world prizing to run ablockbuster sweepstakes. And learn even more: * How to architect a point system that works * Designing the funware loop: the basics of points, badges,levels, leaderboards and challenges * Maximizing the value and impact of badges * Future-proofing your design * Challenging users without distraction Based on the groundbreaking work of game expert and successfulentrepreneur Gabe Zichermann, Game-Based Marketing bringstogether the game mechanics expertise of a decade's worth ofresearch. Driven equally by big companies, startups, 40-year-oldmen and tween girls, the world is becoming increasingly morefun. Are you ready to play?

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
Zum Angebot
Game-Based Marketing
22,99 € *
ggf. zzgl. Versand

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: * Why good leaderboards shouldn't feature the Top 10 players. * Most games are played as an excuse to socialize, not to achieve. * Status is worth 10x more than cash to most consumers. * Badges are not enough: but they are important. * You don't need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: * How to architect a point system that works * Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges * Maximizing the value and impact of badges * Future-proofing your design * Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Anbieter: Thalia AT
Stand: 05.04.2020
Zum Angebot
Game-Based Marketing
16,99 € *
ggf. zzgl. Versand

Harness the power of games to create extraordinary customerengagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companieslike Gilt and Groupon and established brands like United Airlinesand Nike all agree: the most powerful way to create and engage avibrant community is with game mechanics. By leveraging points,levels, badges, challenges, rewards and leaderboards - theseinnovators are dramatically lowering their customer acquisitioncosts, increasing engagement and building sustainable, viralcommunities. Game-Based Marketing unlocks the design secrets ofmega-successful games like Zynga's Farmville, World ofWarcraft, Bejeweled and Project Runway to give you the power tocreate winning game-like experiences on your site/apps. Avoidobvious pitfalls and learn from the masters with key insights, suchas: * Why good leaderboards shouldn't feature the Top 10players. * Most games are played as an excuse to socialize, not toachieve. * Status is worth 10x more than cash to most consumers. * Badges are not enough: but they are important. * You don't need to offer real-world prizing to run ablockbuster sweepstakes. And learn even more: * How to architect a point system that works * Designing the funware loop: the basics of points, badges,levels, leaderboards and challenges * Maximizing the value and impact of badges * Future-proofing your design * Challenging users without distraction Based on the groundbreaking work of game expert and successfulentrepreneur Gabe Zichermann, Game-Based Marketing bringstogether the game mechanics expertise of a decade's worth ofresearch. Driven equally by big companies, startups, 40-year-oldmen and tween girls, the world is becoming increasingly morefun. Are you ready to play?

Anbieter: Thalia AT
Stand: 05.04.2020
Zum Angebot
Game-Based Marketing
16,99 € *
ggf. zzgl. Versand

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Anbieter: Thalia AT
Stand: 05.04.2020
Zum Angebot